Which country did IKEA strategically choose as its first international expansion market outside of Sweden in 1963, setting the pattern for its future global growth strategy?

Test your knowledge about one of the most significant geographic retail expansion strategies in history! Major retail brands often make calculated decisions about which countries to enter first when expanding globally. These decisions are based on market research, cultural similarities, logistics, and economic factors. How well do you understand the global expansion patterns of major retail chains?

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Norway
United States
Germany
Denmark