Which transportation company pioneered the first subscription-based loyalty program that allowed unlimited ride-hailing services for a fixed monthly fee?

In the competitive transportation industry, brand loyalty programs have become crucial for customer retention. These programs offer various perks from discounted rides to exclusive access to new services. But some companies have pioneered particularly innovative approaches that have dramatically transformed customer retention in the sector. Test your knowledge about one of the most groundbreaking loyalty programs in transportation!

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Lyft with its 'Lyft Pink' program
Uber with its 'Uber Pass' service
Gett with its 'Gett Unlimited' offering
DiDi with its 'DiDi Premier' membership