Which transportation company underwent a complete brand overhaul in 2003, changing its name from 'Federal Express' to a shorter version while introducing the now-iconic purple and orange logo with a hidden arrow?

Test your knowledge about how major transportation companies have evolved their brand identities over time. Many transportation giants have undergone significant rebranding efforts to modernize their image, reflect expanded services, or recover from reputation challenges. This poll explores a fascinating example of brand transformation in the transportation sector that changed how consumers perceive the company.

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FedEx
DHL
UPS
TNT Express