What innovative product development and marketing approach did NASA use to build public engagement with the James Webb Space Telescope before launch?

The James Webb Space Telescope (JWST) was one of the most anticipated scientific launches in recent history. NASA and its partners employed various product development and marketing strategies to build public interest and support for this $10 billion project. This poll tests your knowledge about how this groundbreaking astronomical instrument was marketed to the public and scientific community before its successful December 2021 launch.

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The 'Webb-Cam' program that allowed people to pay for personalized messages to be encoded in the telescope's software
A virtual 'Where's Webb' tracker website showing the telescope's journey and deployment milestones in real-time
The 'Name a Star' campaign where donors could name newly discovered celestial objects in Webb's first images
A limited edition Webb-branded telescope line sold at major retailers with proceeds supporting STEM education