Which architectural firm famously implemented a 'Design Value Index' pricing strategy in 2015, correlating fees directly with measured post-occupancy performance metrics of their buildings?

In the competitive world of architecture firms, pricing strategies are critical for balancing profitability with market positioning. The most successful architectural practices have developed sophisticated approaches to value-based pricing that reflect both their brand positioning and the unique value they bring to projects. This trivia question explores how one renowned architectural firm revolutionized their pricing model to better align with their design philosophy and client expectations.

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Foster + Partners
Bjarke Ingels Group (BIG)
Zaha Hadid Architects
Gensler