Which innovative product launch in 2017 significantly changed Broadway ticket accessibility and led to record-breaking sales for Hamilton and other major shows?

The performing arts world has evolved significantly with technology adoption. Broadway shows and performing arts venues now leverage innovative product strategies to enhance audience experiences and boost ticket sales. From digital ticketing platforms to immersive promotional campaigns, the industry has embraced new product approaches. Test your knowledge about a groundbreaking product launch that changed how audiences engage with theatrical performances!

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The TodayTix mobile app with lottery ticket functionality
Hamilton: The Official App with digital lottery and exclusive content access
Playbill's interactive digital program scanning system
Broadway.com's VR theater preview experience