In 2017, Nike announced a major digital transformation strategy called 'Consumer Direct Offense'. What percentage of Nike's sales came from their direct-to-consumer channels by 2021 as a result?

In the competitive world of sports retail, digital transformation has been crucial for maintaining market dominance. Nike, one of the world's leading sports brands, made a significant strategic shift in their retail approach that revolutionized their customer experience and boosted their direct-to-consumer sales dramatically. Test your knowledge about this landmark business decision that changed the sports retail landscape forever.

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About 20-25% of total revenue
About 40% of total revenue
About 60-65% of total revenue
Over 75% of total revenue