Which innovative product marketing strategy helped propel James Daunt's transformation of the struggling Waterstones bookstore chain in the UK?

The publishing industry has evolved dramatically in how books are marketed to readers. From traditional bookstore displays to innovative digital campaigns, publishers and authors have had to adapt their product marketing strategies to reach audiences in an increasingly crowded marketplace. Test your knowledge about some of the most successful and groundbreaking book marketing campaigns that transformed relatively unknown titles into global phenomena.

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Eliminating physical books in favor of e-readers in all stores
Decentralizing purchasing decisions, allowing local store managers to curate inventory based on their community's interests
Implementing a subscription-only business model where customers pay monthly fees for book access
Removing all bestseller displays and alphabetizing the entire inventory regardless of genre or popularity