Which major retail brand underwent a significant logo color change in 2019, shifting from its iconic blue to a multicolor wheel design to represent its expanded digital offerings and services?

Brand colors are not just aesthetic choices—they're powerful psychological tools that influence consumer behavior and brand recognition. Major retailers invest millions in color psychology research to find the perfect palette that resonates with their target audience and communicates their brand values. How well do you know the strategic color choices behind some of the world's most successful retail brands? Test your knowledge with this challenging brand color trivia!

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