Which innovative retail strategy did Amazon first introduce during its 'Great Indian Festival' Diwali sale that has since become standard practice for cultural festival marketing globally?

Cultural festivals often drive significant retail opportunities globally. Diwali, the Hindu Festival of Lights, has transformed from a regional celebration to a major global retail phenomenon. Many brands and retailers now create special campaigns, products, and shopping experiences around this cultural tradition. Test your knowledge about how this cultural celebration has influenced retail marketing strategies and consumer behavior worldwide.

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Voice-shopping with cultural customization, allowing customers to shop in regional languages and dialects
Time-zone synchronized flash sales that followed the geographic progression of Diwali celebrations across different regions
AR home decoration preview feature allowing shoppers to virtually place festive decor items in their homes before purchase
Community-sourced discount structure where prices decreased as more members of a family or community group purchased items together