Which celebrity-brand partnership is credited with creating the first billion-dollar athlete shoe line, revolutionizing sports marketing and retail brand collaborations?

Celebrity brand collaborations have become one of the most powerful marketing strategies in retail. When famous personalities partner with established brands, they can transform product lines and create unprecedented consumer demand. This poll tests your knowledge of one of the most financially successful celebrity brand collaborations in retail history that revolutionized the athletic footwear industry.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Nike (LeBron)
Kanye West with Adidas (Yeezy)
Serena Williams with Puma (Court Star)