Which film's innovative packaging design strategy led to an estimated $100 million in additional merchandise revenue and inspired a new standard in movie collectible packaging?

Film marketing isn't just about trailers and posters! Product packaging design has become a crucial element in film promotion and merchandising strategy. From collector's edition Blu-rays to themed popcorn buckets, packaging innovations have transformed how studios monetize their intellectual property. Test your knowledge about a groundbreaking packaging design that changed film merchandising forever!

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Star Wars: The Force Awakens (2015) with its 'Mystery Figure' blind box program
Avatar (2009) with its 3D-enhanced collector's edition packaging
Jurassic World (2015) with its DNA-themed packaging that included 'amber-preserved' collectibles
The Dark Knight (2008) with its Joker-themed 'Why So Serious?' limited edition packaging campaign