Which major retailer pioneered the use of 'micro-climate merchandising' to stock different products based on hyperlocal weather patterns across its geographical locations?

Test your knowledge about how retailers adapt their product offerings based on geographical factors and regional consumer preferences. Successful retailers understand that different regions have unique needs and tastes, requiring tailored approaches to product development and marketing. This question explores an innovative strategy used by a major retailer to address geographical market segmentation in a data-driven way.

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