Which celebrity endorsement is credited with saving Puma from bankruptcy in the 1990s, increasing the brand's sales by over 100% within a year?

The partnership between celebrities and brands has been a cornerstone of marketing for decades. When a famous face associates with a product, consumer perception and purchasing behavior can shift dramatically. This poll explores a notable example of how a celebrity endorsement transformed a brand's market position and created one of the most successful partnerships in retail history.

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Michael Jordan with Nike
Pelé with Puma
David Beckham with Adidas
Serena Williams with Reebok