Which retail innovation lab first introduced interactive molecular modeling displays that allow customers to visualize chemical compounds before purchasing lab equipment?

In the world of science retail, innovation labs play a crucial role in developing groundbreaking technologies that transform how consumers interact with scientific products. These labs blend cutting-edge research with consumer insights to create revolutionary shopping experiences. Test your knowledge about a major scientific retail innovation that changed how consumers access and understand complex scientific products.

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Thermo Fisher Scientific's Innovation Center, which launched the technology in 2018 using augmented reality interfaces
Merck's Customer Experience Lab, which developed the technology using holographic projections in 2019
Sigma-Aldrich's Product Visualization Hub, which pioneered this approach using virtual reality headsets in 2017
VWR's Science Engagement Center, which created these displays using touch-screen technology in 2020