Which celebrity's partnership with Savage X Fenty helped the brand reach a $1 billion valuation in 2021?

Celebrity endorsements have become a cornerstone of retail marketing strategies, with brands willing to pay millions for star power. These partnerships can transform a product's market position overnight, creating instant recognition and desirability. How well do you know the impact of these high-profile retail partnerships? Test your knowledge on one of the most successful celebrity retail collaborations in recent history!

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