Which famous athlete's endorsement deal in 1984 revolutionized sports marketing and created a brand that continues to dominate retail today?

Before celebrities had Instagram deals and fashion lines, a few pioneering famous personalities fundamentally changed how products are marketed and sold. This trivia explores one of the most significant celebrity-driven retail transformations of the 20th century that created a blueprint for modern celebrity endorsements and collaborations. Test your knowledge about this pivotal moment in retail and celebrity history!

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Michael Jordan with Nike, creating the Air Jordan line
Tiger Woods with American Express, launching the first athlete credit card
Muhammad Ali with Adidas, establishing the Champion Collection
Pelé with Puma, creating the first signature soccer cleats