Which famous athlete pioneered the concept of signature athletic shoes with a major retailer, creating what would become a multi-billion dollar product category?

Celebrity endorsements and partnerships have become a cornerstone of modern brand strategy. These collaborations can transform a brand's image, reach new audiences, and create iconic advertising campaigns that stand the test of time. Test your knowledge about some of the most successful and surprising celebrity-brand partnerships that have shaped consumer trends and retail marketing strategies.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Adidas
Serena Williams with Under Armour
LeBron James with Reebok