In Nike's 'Consumer Direct Acceleration' strategy launched in 2020, what percentage of its total sales did the company announce it aimed to achieve through direct-to-consumer channels by 2025?

In recent years, major sports brands have transformed their retail strategies to adapt to changing consumer behaviors. Nike's bold shift toward direct-to-consumer sales has been particularly noteworthy in the sports retail landscape. How well do you know the details of this strategic pivot that has influenced the entire industry? Test your knowledge of this significant retail strategy transformation!

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