Which controversial product marketing strategy did Uber initially use to rapidly expand into new cities, often operating without formal approval from local transportation authorities?

The transportation industry has undergone significant transformation with the rise of ride-sharing services. These platforms have disrupted traditional taxi services and changed urban mobility forever. This poll tests your knowledge about the marketing strategies and product development that propelled one of the most successful transportation startups to global dominance.

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The 'Move Fast and Break Things' approach, deliberately ignoring regulations while building customer loyalty before negotiating with cities
The 'Freemium Model', offering all rides free for the first year in each new market to build customer dependency
The 'Trojan Horse Strategy', initially operating as a traditional taxi service before gradually introducing independent drivers
The 'Influencer Takeover', paying celebrities in each city to exclusively use and promote the service for six months