Which company launched the first modern customer loyalty program in 1981, introducing the concept of 'frequent flyer miles' that would later inspire countless retail loyalty programs?

Long before smartphone apps and digital rewards, customer loyalty programs were transforming retail marketing. These programs revolutionized how companies built relationships with consumers, gathering valuable data while encouraging repeat purchases. Test your knowledge about the origins of these now-ubiquitous marketing strategies that changed retail history forever!

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American Airlines with AAdvantage
S&H Green Stamps
Sperry & Hutchinson with their S&H Pink Stamps
Betty Crocker with their 'box top points' system