Which book marketing campaign is widely credited as the first major influencer-driven success in publishing that transformed how the industry promotes new releases?

The literary world has evolved dramatically with social media, transforming how books are marketed and consumed. Publishers now regularly collaborate with influencers to reach new audiences, but this strategy didn't emerge overnight. Test your knowledge about the evolution of influencer marketing in the publishing industry and discover which pioneering campaign changed how books reach readers in the digital age.

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The 'BookTok made me buy it' campaign for Colleen Hoover's novels
John Green's 'The Fault in Our Stars' pre-release YouTube vlogger partnerships
The 'Bookstagram Tour' for Rupi Kaur's 'Milk and Honey'
James Patterson's Facebook influencer network for the Alex Cross series