Which sports brand was the first to launch a full-scale virtual reality retail experience in its flagship stores in 2016, allowing customers to test athletic shoes in simulated sport environments?

Virtual reality has revolutionized how fans experience sports and how athletes train. But the integration of VR into sports retail was a game-changer that transformed how consumers shop for athletic gear. This trivia question tests your knowledge about which major sports brand was first to implement a comprehensive VR shopping experience in their flagship stores, allowing customers to virtually test products in simulated environments before purchase.

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Nike with their 'Nike HyperAdapt VR Zone'
Adidas with their 'Adidas Virtual Arena'
Under Armour with their 'UA Reality Test Lab'
Puma with their 'Puma Performance Reality'