Which wildlife conservation organization pioneered the use of augmented reality tags on their retail products that let customers virtually 'meet' the specific endangered animal their purchase would help protect?

Conservation-focused retail has evolved dramatically in recent years, with innovative approaches to raising awareness and funds for wildlife protection. Many organizations have launched creative products and campaigns that leverage consumer engagement to support endangered species and habitat preservation. Test your knowledge about a groundbreaking retail campaign that changed how conservation merchandise connects with consumers.

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