Which retail strategy did Celestron implement in 2015 that transformed telescope purchasing and dramatically increased accessibility to amateur astronomy?

The astronomy industry has seen remarkable retail innovations over the past decade. From specialized telescope shops to virtual reality observatories, astronomy retail has evolved to serve both casual stargazers and professional astronomers. This poll tests your knowledge of a famous astronomy retail strategy that revolutionized how people access the cosmos.

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The "Sky & Tell" loyalty program, offering star-naming rights with premium telescope purchases
The "NexStar Evolution" with built-in WiFi and app control, eliminating complex manual alignment
The "Observatory-to-Door" subscription service, rotating different telescope models quarterly
The "Virtual Star Guide" retail kiosks in malls, offering interactive telescope demonstrations