Which transportation company pioneered the concept of 'Experience Stores' where customers could test drive vehicles in virtual reality before purchasing?

The transportation industry has transformed how retail operations function across the globe. From logistics innovations to customer-facing retail experiences, transportation companies have developed unique retail strategies to enhance brand loyalty and drive revenue. This trivia question focuses on a groundbreaking retail marketing approach that revolutionized the customer experience in the transportation sector.

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Tesla Motors
Uber Technologies
Virgin Hyperloop
Bird Scooters