Which pioneering retail loyalty program, launched in 1981, is credited with introducing the modern concept of 'frequent buyer' rewards and became the model for countless retail loyalty programs worldwide?

Customer loyalty programs have become a cornerstone of retail strategy, but how well do you know their history and impact? This trivia question tests your knowledge about one of the most successful and influential loyalty programs that revolutionized the industry and set standards still followed today. Understanding the origins of successful loyalty strategies can provide valuable insights for modern retail innovation.

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American Airlines' AAdvantage
Starbucks' Coffee Club
Sears' Shopper's Club
Macy's Star Rewards