Which sporting goods retailer first introduced interactive "test zones" allowing customers to try products in simulated environments (e.g., climbing walls, basketball courts) before purchase?

The sporting goods industry has seen remarkable innovations in retail strategy over the past decade. Major brands have had to adapt quickly to changing consumer behaviors, especially with the rise of direct-to-consumer models and experiential retail. This trivia question focuses on a groundbreaking retail innovation that transformed how customers interact with sporting goods before purchase. Test your knowledge of how leading brands have revolutionized the in-store experience!

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Dick's Sporting Goods
REI
Decathlon
Nike