Which ticketing innovation, launched in 2007, revolutionized Broadway ticket sales by introducing a digital lottery system for deeply discounted premium seats?

The performing arts industry has evolved its marketing strategies dramatically in the digital age. Theaters, dance companies, and music venues have embraced innovative approaches to engage audiences and sell tickets. This trivia question explores a groundbreaking retail innovation that transformed how performing arts tickets are sold and distributed. Test your knowledge of the business side of performing arts!

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