Which innovative retail concept did Broadway pioneer in 2010 that revolutionized theater merchandise sales and is now standard in major theaters worldwide?

The performing arts industry has embraced various retail innovations to enhance audience experiences and generate additional revenue streams. From merchandise to digital souvenirs, theaters and performance venues have evolved their retail strategies significantly. Test your knowledge about a groundbreaking retail innovation that transformed how audiences interact with performing arts merchandise!

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Digital Memory Booths - interactive kiosks where attendees could create custom digital souvenirs from performances
Broadway Delivers - same-day delivery service of show merchandise to hotels and homes of audience members
Cast Recording Stations - where audiences could purchase recordings of that specific performance they attended
Digital Merchandise Walls - touchscreen displays allowing patrons to browse and purchase merchandise without waiting in physical lines