Which global beverage brand created special packaging based on traditional Chinese paper-cutting art (jianzhi) that transformed into lanterns for the Lunar New Year?

Traditional cultural symbols and practices have significant influence on brand perception and consumer loyalty. Companies that authentically incorporate cultural elements often create deeper connections with their audience. This poll explores how one major brand successfully integrated traditional cultural practices into their packaging design, creating an innovative approach that respected heritage while appealing to modern consumers.

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Coca-Cola
Pepsi
Starbucks
Heineken