Which athlete-brand partnership created the first signature shoe line that featured the athlete's name, silhouette logo, and received royalties from each sale, revolutionizing sports product endorsements?

In the world of sports marketing, athlete endorsements have transformed how brands connect with consumers. One particular deal in the 1980s revolutionized the entire concept of product endorsements and created a template that continues to influence sports marketing today. This deal not only saved a struggling company but also created one of the most iconic product lines in sports history. Test your knowledge about this groundbreaking partnership that forever changed the relationship between athletes and brands.

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Michael Jordan and Nike (Air Jordan)
Kareem Abdul-Jabbar and Adidas
Wayne Gretzky and CCM
Arthur Ashe and Lacoste