Which innovative retail concept did Cirque du Soleil introduce in 2007 that transformed how audiences could take home memories of their performances?

The performing arts industry relies on various products and innovative design elements to create memorable experiences. From stage props to theater merchandise, the business of performance involves careful product development and marketing strategies. This trivia question explores how a famous theater production company revolutionized their audience experience through retail innovation. Test your knowledge of how product design intersects with the world of performing arts!

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CREACTIVE spaces - interactive retail zones where customers could try circus skills while shopping for merchandise
Virtual Reality Boutiques - where shoppers could experience past shows through VR before purchasing related merchandise
Performance-Inspired Cosmetics Line - makeup products based on their iconic character designs
Signature Scent Collection - fragrances designed to evoke the sensory experience of different Cirque productions