Which customer loyalty program, launched in 2010, is credited with helping save many independent bookstores by offering exclusive perks and creating a national network of participating shops?

Independent bookstores faced near extinction with the rise of Amazon and large chains, but many have made remarkable comebacks through innovative customer loyalty programs. These programs have transformed how readers connect with bookstores, authors, and fellow book lovers. Test your knowledge about one of the most successful loyalty initiatives in the literary retail world that helped revitalize independent bookselling.

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