Which non-gaming brand collaboration with Fortnite broke records in 2020 by attracting over 12.3 million concurrent players to a virtual in-game concert event?

In the highly competitive gaming landscape, strategic brand collaborations have become increasingly important for reaching new audiences and creating innovative gaming experiences. From fashion houses to fast-food chains, companies from diverse industries are forming partnerships with game developers to create unique in-game experiences and exclusive merchandise. Test your knowledge about one of the most surprising and successful brand collaborations in gaming history!

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