Which innovative marketing strategy did Celestron use in the early 2000s that revolutionized the amateur astronomy market and forced competitors to change their product development approach?

The astronomy product market has evolved dramatically over the decades, with telescopes being one of the most competitive retail segments. From humble beginnings to high-tech computerized systems, manufacturers have employed various strategies to capture market share. This poll tests your knowledge about a pivotal moment in telescope marketing history that changed consumer behavior and product development trajectories.

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The introduction of 'GoTo' computerized mounts with extensive object databases, marketed as making astronomy accessible to beginners
Launching the first subscription-based 'Telescope-as-a-Service' model with monthly celestial target updates
Creating an exclusive partnership with NASA to include proprietary space imagery with every telescope purchase
Developing the 'Star Party' retail concept where customers could test telescopes at dark-sky locations before purchasing