Which sports retail giant first introduced the concept of 'experiential retail' with in-store basketball courts, running tracks, and climbing walls where customers could test products before purchase?

Nike, Adidas, Under Armour, and other sports retail giants constantly innovate to enhance customer experience and boost sales. From personalized shoe design stations to virtual reality fitting rooms, the sports retail landscape has transformed dramatically in the last decade. This trivia question tests your knowledge of a groundbreaking retail innovation that changed how consumers shop for sports equipment.

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Nike, with their first Nike Town concept store in Portland (1990)
REI, with their flagship store in Seattle (1996)
Under Armour, with their Brand House in Baltimore (2013)
Adidas, with their HomeCourt concept in Beijing (2014)