Which pharmaceutical company pioneered the 'patient-first' product launch strategy with their multiple sclerosis drug Gilenya, including a comprehensive patient support program that became an industry standard?

The pharmaceutical industry has seen many groundbreaking product launches that have revolutionized medicine. These launches often involve complex strategies to navigate regulatory approvals, physician education, and patient awareness campaigns. This poll tests your knowledge about a notable pharmaceutical product launch that changed treatment paradigms and set new standards for medical marketing.

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Novartis
Pfizer
Roche
Merck