Which major retail chain commissioned a controversial architectural redesign in 2008 that changed their signature color scheme, resulting in a documented 14% sales decrease within six months?

In architecture and retail design, color choices significantly impact customer behavior and brand perception. Major architectural firms dedicate substantial resources to color psychology research when designing retail spaces. This poll explores how specific brand colors have been strategically implemented in architectural designs to influence consumer behavior and reinforce brand identity. Test your knowledge about the intersection of architecture, brand colors, and consumer psychology!

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JCPenney (changed from red/white to modern blue/white)
Best Buy (changed from yellow/blue to orange/blue)
Target (changed from red/white to burgundy/beige)
Home Depot (changed from orange/white to green/orange)