Which pharmaceutical ad campaign was the first direct-to-consumer TV commercial to mention a specific prescription medication by name AND its purpose, following the FDA's 1997 regulatory changes?

The pharmaceutical and medical device industries have created some of the most memorable and impactful advertising campaigns over the decades. These campaigns not only marketed products but often changed how patients approached their healthcare decisions and how physicians prescribed treatments. This trivia question explores one of the most groundbreaking pharmaceutical ad campaigns that transformed an entire therapeutic category.

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Pfizer's "Little Blue Pill" campaign for Viagra
Claritin's "Clear Days and Nights" allergy relief campaign
AstraZeneca's "Purple Pill" campaign for Prilosec
Merck's "Once a Week" campaign for Fosamax