In the 1960s, McDonald's hired design consultant Louis Cheskin who convinced them to keep the golden arches logo for what specific psychological reason?

McDonald's is known worldwide for its iconic golden arches, but did you know these arches were almost eliminated in the 1960s? Product design decisions can make or break a brand's identity. This poll explores how a pivotal redesign decision shaped one of the world's most recognizable fast-food chains and created a lasting visual identity worth billions in brand value. Test your knowledge about this fascinating food industry design story!

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The arches subconsciously remind customers of mother's nurturing breasts, creating comfort and hunger
The arches' gold color was proven to stimulate appetite more effectively than any other color in test markets
The arches' height created a landmark visible from highways, increasing drive-by traffic by 32%
The arch shape symbolized a gateway to affordable food, resonating with post-war economy-minded consumers