Which gaming platform first introduced a 'Season Pass' model for downloadable content (DLC), creating a new retail marketing strategy that has since become standard across the industry?

The gaming industry has seen some remarkable product launches that transformed the market and created new paradigms in virtual worlds and gaming experiences. Launch strategies can make or break a new gaming product, with some becoming legendary for their innovation or impact. Test your knowledge about one of the most talked-about gaming product launches in recent history that changed how games are marketed and distributed.

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Rockstar Games with L.A. Noire (2011)
Epic Games with Fortnite (2017)
Bethesda with The Elder Scrolls IV: Oblivion (2006)
Valve with Half-Life 2 (2004)