Which company holds the Guinness World Record for the most expensive logo redesign, costing approximately $211 million?

Brand positioning is crucial in the competitive marketplace, and some companies invest astronomical sums in their visual identity. This poll tests your knowledge about the world record holder for the most expensive logo redesign in corporate history. Beyond just being a visual symbol, these logos represent massive branding strategies and positioning efforts that companies believe will generate returns many times their investment.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• BP (British Petroleum) with their 'Helios' sunflower logo
• Pepsi with their modernized circular logo
• Accenture after splitting from Arthur Andersen
• ANZ Banking Group with their human-centered redesign

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