The iconic U.S. Army slogan 'Be All You Can Be' was created by which advertising agency and resulted in what recruitment outcome during its 20-year run (1981-2001)?

The U.S. military has created some of the most influential advertising campaigns in marketing history, using sophisticated branding strategies to drive recruitment. These campaigns have had such cultural impact that many military slogans have entered everyday language and influenced corporate marketing approaches. Test your knowledge about one of the most successful military advertising campaigns of all time!

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N.W. Ayer & Son; helped the Army exceed recruitment goals by 100% within 3 years despite post-Vietnam negative public sentiment
McCann Erickson; increased female recruitment by 35% but failed to meet overall recruitment targets during the Gulf War period
J. Walter Thompson; doubled Marine Corps recruitment but was discontinued after controversy over misrepresented career advancement claims
Ogilvy & Mather; achieved record urban recruitment numbers but was replaced due to declining effectiveness during the economic boom of the late 1990s