Which famous person reportedly turned down a $1 billion retail partnership deal with Nike in 2016, only to later sign with competitor Under Armour?

Celebrity retail partnerships have become a major marketing strategy for brands looking to leverage star power. From makeup lines to clothing collections, these collaborations can generate massive buzz and sales. But not all partnerships are obvious matches, and some have surprising backstories. Test your knowledge of these famous celebrity-brand retail collaborations that made headlines!

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