In Domino's Pizza's famous brand repositioning campaign that began in 2009, what controversial approach did they take that revolutionized their brand perception?

In the competitive food industry, brands must constantly evolve to maintain market relevance. Domino's Pizza underwent one of the most remarkable brand repositioning campaigns in food retail history, acknowledging their product quality issues and completely transforming their business. This trivia question tests your knowledge about this famous turnaround strategy that changed the trajectory of a struggling food giant.

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They publicly admitted their pizza wasn't good and documented their complete recipe overhaul
They introduced a guarantee to deliver within 30 minutes or the pizza would be free
They launched an aggressive campaign attacking competitors' ingredients and sourcing practices
They rebranded to simply 'Domino's' and introduced a completely new non-pizza menu