Which film franchise pioneered the '30-30-30' retail strategy that revolutionized movie merchandise by dividing product releases into three phases before, during, and after a film's release?

Major film studios don't just create movies - they craft entire product ecosystems. From Star Wars lightsabers to Marvel action figures, film merchandise represents a multi-billion dollar revenue stream for the entertainment industry. But which strategies have proven most effective for turning box office hits into retail success stories? Test your knowledge about the business decisions behind your favorite movie merchandise!

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• Star Wars (Lucasfilm/Disney)
• Harry Potter (Warner Bros.)
• Marvel Cinematic Universe (Disney)
• Fast & Furious (Universal)

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