Which Broadway musical underwent a complete rebranding in 2003 that included changing its logo to a defiant green witch silhouette, helping transform it from an underperforming show to a global phenomenon?

The performing arts industry has seen innovative brand strategies that have transformed productions into global phenomena. From 'Hamilton' to 'Wicked,' strategic branding has helped theatrical productions transcend traditional audience boundaries. Test your knowledge about one of the most successful brand transformations in Broadway history that revolutionized how performing arts are marketed to contemporary audiences.

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• Wicked
• The Phantom of the Opera
• The Lion King
• Les Misérables

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