Which celebrity partnered with Epic Games in 2021 to create a groundbreaking in-game concert experience in Fortnite that drew over 12.3 million concurrent viewers?

In the competitive gaming industry, celebrity endorsements can dramatically boost a game's visibility and credibility. From professional athletes to Hollywood stars, many famous personalities have lent their names, faces, and voices to major gaming franchises. These strategic partnerships often transcend simple advertising to include deeper collaborations like character design, storyline input, and even gameplay mechanics. How well do you know the celebrities who've helped shape some of gaming's biggest titles?

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Travis Scott
Ariana Grande
Marshmello
The Weeknd