Which groundbreaking sports marketing campaign helped save Nike in the 1980s and transformed the athletic footwear industry by featuring a rookie basketball player?

The sports industry has seen some remarkable marketing campaigns that transformed brands and athletes into cultural icons. These campaigns didn't just sell products—they created movements, sparked conversations, and forever changed how sports brands connect with fans. Test your knowledge about one of the most influential sports marketing campaigns that revolutionized both an athletic brand and an athlete's career!

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Air Jordan campaign with Michael Jordan (1984)
Bo Knows campaign with Bo Jackson (1989)
Just Do It campaign with John McEnroe (1988)
Dream Team campaign with Magic Johnson (1992)